Want to increase the success of your Shopify marketing?
You might’ve already laid the foundations of your marketing strategy. You’ve done your consumer research and outlined your content strategy. You might also already have a working SEO plan.
However, the work doesn’t stop here since these are only the basics you should build on. There are more than 1 million other stores powered by Shopify. Sticking to the basics won’t guarantee that you’ll be competitive on such a dense platform.
There are other essential yet simple tactics to strengthen your Shopify marketing. Read on to discover the must-know Shopify marketing tips.
Create Social Proof
Before making a purchase, around 77% of shoppers read reviews as they might be looking to get social proof. This is when people rely on other people to confirm their decisions and actions.
Social proof is an effective tool in e-commerce for building customer trust. As a store owner, this can help you lock on to potential customers’ interests and secure a conversion.
You can also encourage product reviews by making incentives to get things going for you. We’ll discuss more of that down below.
Use Chatbots to Improve Customer Experience
Excellent customer service is another factor that can set you apart from the competition. It’s estimated that customer experience is more crucial than price or product as a brand differentiator.
In an ideal setting, you or your staff are always on standby to respond to inquiring customers. In reality, you also have more things to do in running a business. This is why using chatbots is now the way to go.
When you use chatbots, you’re providing customers with a sort of VIP treatment. This can encourage them to close a deal with your store. This is one of the best practices for Shopify marketing.
Response time is one of the key factors in giving excellent customer service. A study shows that the important aspects of customer experience are response speed (89%) and speed of resolution (89%). With chatbots, you’ll be able to give customer service 24/7.
Buy Now Pay Later Options
People are more likely to make a purchase if they’re offered quick financing options at the checkout. Buy now pay later services are becoming a smart way to reach customers and make better conversions. Allowing choice for a payment solution can make a good impact on their lifetime value.
What a buy now pay later service does is give customers the freedom to choose how they’ll pay and when they’ll pay. It’s an alternative to credit that can increase sales and customer loyalty. It encourages checkouts by turning a $500 shopping cart into 4 separate payments of only $125.
Use Whole Number Pricing
Many online retailers use decimal numbers (adding cents) for their product pricing. They do this to look more affordable. For example, Walmart prices tend to end with “.97” while average retailer prices end with “.99”.
This can indeed work if want to seem more affordable. Yet in building a brand, playing the budget-friendly card isn’t the only strategy. You can also make your brand appear more reputable by using whole numbers for solid prices.
The good news is you don’t need to manually change your product pricing on Shopify. Whether you want to use decimals or whole numbers, Shopify has a setting to make this automatic. Using solid numbers is one of the Shopify marketing strategies you should consider.
Avoid Making Drastic Changes to the Theme
Shopify allows complete freedom in customizing your theme. One of the Shopify marketing tips we’ll recommend is to make as little change as possible.
The reason for this is because the theme you’re using comes from a professional designer. This means that it’s meant to work and be pleasing to users’ eyes. If you lack the skills and eye for design, it’s best to rely on a default theme made by a professional.
If you do make some design changes, focus on aesthetic changes that are relevant to your brand. Consider your products or services and optimize the theme to complement them. If you want to be serious with design, then consider hiring a professional to do it for you.
Use Shoppable Posts on Instagram
Instagram has shoppable posts that allow the entire buying process to take place on the app. Using this is a great way for marketing a Shopify store.
Instagram has 500 million users daily. The integration feature with Shopify gives you access to this pool of users. This is a useful feature because it can give your products greater publicity.
Shoppable posts on Instagram have tags of the brand’s name and price. The customer only needs to tap the post to see the details. If they’re interested, Instagram will redirect them to your Shopify store where they can complete the checkout.
Make Regular Updates to Your Inventory
Instead of adding all your products all at once, you can find more success by adding them in batches. Depending on how much time you have to work on your shop, you can do it weekly or monthly.
What this does is signal Google that you have regular activity on your website. Adding all your products in a day and never posting again for a long time is a bad signal for Google’s algorithms.
Google can see the traffic you get yet they won’t see the need to crawl your website. When you make regular updates to your website, you’ll get more organic traffic.
Follow These Shopify Marketing Tips
Shopify is a dense and competitive platform for startups and small businesses. Having a base marketing strategy is important yet it won’t be enough to drive your growth.
There are simple yet essential tips you can add to your Shopify marketing strategy. This includes improving customer experience, using social proof, and maximizing online activity.
We at Digital Sale Marketing can help you grow your online traffic. Contact us today so we can help you convert more of your leads into sales.