Over 227 million American consumers shop online. With a strong Shopify marketing strategy, you can attract these buyers to your store! Otherwise, you might struggle in such a competitive market.
Not sure how to build a Shopify marketing strategy? Here are the eight Shopify marketing strategy tips you need for success. With these tips, you can boost brand awareness and online traffic to your Shopify store.
As your web traffic increases, you can show customers the distinct value you have to offer.
In time, you can boost sales and improve your ROI!
Don’t let your competitors get the advantage online. Set yourself up for long-term success with these eight easy marketing tips today!
1. Understand Your Target Audience
Before you start using these Shopify marketing strategy tips, take a second to learn more about your customers. Otherwise, you’ll fail to learn how to build a Shopify marketing strategy with them in mind.
What customers are you trying to target? Use demographic and psychographic data to learn more about the people already visiting your store. Then, segment your target audience into buyer personas based on:
- Gender
- Location
- Age
- Career/Industry
- Household income
- Marital status
- Interests/hobbies/passions
- Buying behaviors
- Favorite sites
- Motivation to buy
- Buying concerns
You can use these demographics to create a distinct marketing strategy for Shopify with each customer in mind. For example, a female college student likely has different needs than a 40-year-old father of three kids.
Take the time to learn about how your customers behave online, too. What influencers are they following on social media? What other online stores do they buy from?
Understanding their behaviors will help you develop a marketing strategy that suits their current habits.
2. Establish Your Goals
In order to plan a successful Shopify marketing strategy, it helps to establish your goals. You can assign key performance indicators (KPIs) to each goal you create. Setting your goals will help you determine which marketing strategies will achieve those goals.
Consider goals like:
- Building brand awareness
- Increasing the demand for your products
- Gaining more social media followers
- Gaining more email subscribers
- Acquiring leads
- Boosting online sales
- Driving more website traffic
- Networking and forming partnerships with influencers
- Building brand trust and loyalty
- Gathering social proof (ratings and reviews)
- Improving your customer service
- Becoming a thought leader in the industry
Once you pick your goals, match each goal with a KPI. For example, if you want to increase leads, track your form submissions.
Once you establish your goals, you can choose marketing strategies for each one.
To increase traffic to your store, you can create content or use pay-per-click (PPC) advertising. If you want to become a thought leader, create informative eBooks and articles. To boost sales, create product teasers and how-to videos.
The rest of these Shopify marketing strategy tips can help you accomplish your goals.
3. Develop Content
Content marketing can help consumers learn more about your products. You can use content marketing to support other components of your marketing strategy for Shopify. For example, you can share your content on social media or through emails.
Consider different forms of content, including:
- Polls
- Quizzes
- Blogs/articles
- How-to guides
- Checklists
- Podcasts
- Videos
Videos will account for over 80% of all website content by 2022. Use videos to show off the products in your store. For example, you can post video tutorials that demonstrate the benefits of choosing your products.
If you create blog posts and articles, focus on long-form content and guides. Long-form content can keep people on your pages longer.
Make sure to add internal links to your products throughout your content. That way, readers have easy access to your store.
As you start creating content, make sure to optimize it for search engines. Search engine optimization (SEO) can help you rank higher on Google. The higher you rank, the more often people will see your store!
You can optimize for product pages for specific keywords. Use Google Keyword Planner or Ahrefs to determine what keywords consumers use for your products.
4. Capture Email Subscribers
Add a newsletter subscription form to your store and encourage people on social media to sign up. Promise subscribers exclusive discounts and coupons or first-access looks into your products. Then, use email marketing to keep readers engaged.
You can:
- Send a welcome email to first-time buyers
- Offer exclusive promo codes
- Send regular newsletters featuring your content
- Announce new products
- Run BOGO campaigns over the holidays
Make sure to thank your high-value customers. Ask them to send their feedback, too.
5. Engage With Live Chat
Add a live chat function to your store to make it easier for shoppers to ask questions. Live chat makes it easier to engage your customers before you leave. You can address their concerns and decrease how often people abandon their carts.
Consider using a chatbot to answer frequently asked questions, too.
6. Embrace Personalization
About 63% of consumers expect personalization as a standard of service. In fact, over 50% of customers will switch brands if a company doesn’t personalize. Over 70% of customers get annoyed when websites share content (promotions, ads, etc.) that doesn’t appeal to their interests.
Use personalization in your emails and pay-per-click ads. You can add a carousel to the bottom of your website that shows buyers products they might like, too.
7. Share User-Generated Content
Do you already have buyers who love your products?
Have them help! Share user-generated content on social media or your website. User-generated content can help you build brand trust by showing consumers your customers love your brand.
Don’t forget to reward your loyal customers! Create a loyalty program and incentivize them to spread the news about your business. You can give your loyal customers discounts for each referral.
8. Integrate Social Media
Don’t neglect sharing your content on social media, too. Consider adding an Instagram feed to your website. Then, show off photos of customers using your brand.
As people comment on your posts, don’t forget to comment back.
Try boosting engagement with Facebook and Instagram stories. You can create fun polls and quizzes for your followers.
As you post, send people to your website to boost online sales!
Start Upselling: 8 Tips for an Effective Shopify Marketing Strategy
Ready to boost your sales in 2021? Use these eight Shopify marketing strategy tips to get started! With these tips, you can boost brand awareness, traffic, and sales.
Watch your ROI rise with these easy Shopify marketing strategy tips today!
Need help learning how to build a Shopify marketing strategy? That’s what we’re here for.
Get in touch with our team today to get started.
