How to Market a Law Firm: 6 Strategies That Work

An estimated 96% of people seeking legal help use a search engine. That means you need a strategic law firm marketing plan for your practice to thrive. Things have also changed drastically after the COVID-19 pandemic. Lawyers are now relying on digital communication tools to engage clients. This means that you need to adapt and create a solid digital marketing strategy for your practice to grow. To start you off on the right foot, we’ve outlined some of the best marketing tips. We hope these will help you make informed decisions. Optimize Your Business Website One of the best things you can do is to improve your customer experience on your business website. Your website needs to be fully responsive because most clients conduct searches on their mobile devices. The images should be flexible, and so should the website structure. Building a business website that conforms to all platforms will help you maximize the number of clients you capture through your website. The next most important thing is making sure that your website speed is very high. Human beings are an impatient lot, and slow loading websites only irritate them and stops them from going further. A slow website will translate to a negative experience for your potential clients, and they will go looking for your competitors. Additionally, all your services should be available on your homepage. It’ll make it easier for your clients to find what they’re looking for. Include calls to action and make it easy for your clients to book appointments. Capitalize on Social Media Marketing Social media marketing will play an integral part in your overall legal marketing strategies. It is one of the best marketing avenues because this is practically where most of your clients are. It’s also a significant contributor when it comes to driving traffic to your website. That said, it’s essential for you to understand that not all social media platforms will work well for your client. You need to evaluate different platforms and pick the one that suits your practice the best. This will highly depend on your target market and where you’re most likely to find them. To succeed on social media, you need to be consistent, offer unique content, and post on a regular basis. It’s vital that you engage your customers, optimize your posts and ensure you share content that’s bound to drive potential clients to your business website. Develop a Local SEO Strategy One thing you should not overlook in your legal marketing plan is local SEO. While you need to attract more clients to your practice, it’s critical to attract the ones in your local area. This means putting a focus on clients who are more likely to visit your practice if they need either consultation or to book an appointment. According to research, four out of five people search the internet to find local information. They search for business hours, location, directions, and availability. A large number of them visit the business within the same day. This means your website needs to rank for the searches about 15 to 20 miles away from you. When optimizing for local SEO, you need to have a page for every location if you have more than one practice. Some of the most crucial items you must include are Google My Business map, your city name, and NAP. Nap stands for name, address, and phone number. You also need to include the providers that offer services in that location and offer a write-up about the practice. Create a Selling Content Strategy Content is still king. Content marketing will play a vital role in increasing your website traffic and growing your organic search. If you offer valuable content, you’ll also improve your brand awareness. Go the extra mile to offer expert advice and information about the problems your target market is looking to solve. This will set you apart as an authoritative figure in the industry. What this will do is boost trustworthiness and get you loyalty from your clients. Capitalize on data when crafting your content. This means using keyword research, keyword volume, backlinks, etcetera. With this information, you can write content that your target market is searching for. Apart from blog posts, you should also think about other forms of content, like video, which is currently doing very well. Use Email Marketing to Your Advantage Email marketing is one of the most effective digital marketing strategies, and for good reason. It’s a great way to target and retarget clients who have already expressed interest in treatments or consultations. The best thing is that you can personalize emails to every client and make them feel special, one thing that consumers love. You can use emails to share discounts, promotions, blog posts related to their needs, and some of the latest services you’ve added to your practice. You should also create nurture sequences with your emails for your lead generation campaign to convert more potential clients into customers. Generate Customer Reviews Get this! 67% of customers consider online reviews before making a purchasing decision. This means that positive reviews are some of the most critical aspects of your legal marketing campaign. Make it easy for clients to leave reviews and testimonials, and of course, offer impeccable services so they’ll be impressed. Kick Your Law Firm Marketing Game Up a Notch Law firm marketing is not any more complicated than any other marketing. However, you need to take it seriously, especially online marketing, because this is where your clients will start their search. Beyond that, your legal office needs to be well-presented with top-of-the-line customer services for clients to feel at ease and choose to come back. Do you want to grow the traffic to your legal website? We are a team of “data-driven” digital experts whose aim is to grow your traffic, leads, and revenue. Contact us today and let’s help you build a successful legal practice.

Did you know that, on average, more than 39 million people visit a doctor for unintentional injuries yearly? Surely, that means there are plenty of potential clients out there for you. But what if they’re not finding you? We’ll let you in on a little secret: it’s all about marketing. If you know nothing about marketing for personal injury lawyers, it can be intimidating figuring out how to get started. Luckily, you’ve come to the right place for help! Keep reading to learn about the most important things to know when it comes to online marketing as a personal injury lawyer. Create a Business Website As a personal injury lawyer, it’s easy to get caught up in your day-to-day work and ignore your website. But, the reality is that potential customers are looking for an updated, easy-to-use website when they’re searching for a lawyer to hire. Your website not only helps to legitimize you to prospective clients, but it can become a great source of leads for you in the future. At a minimum, your website should include: Easy-to-find contact information A form for lead generation A brief bio about yourself and your skills Information about the area(s) of law you practice You can either create your own website using a simple online builder or hire a company to do it for you. It’s best to hire a professional if you want a more robust site. Incorporate SEO Best Practices Search engine optimization (or SEO), is a set of strategies to implement which make it easier for people searching online to find your website. It can become a complicated process, but you can start small. One great SEO strategy is to create blog posts for your site. Whether you write them yourself or hire a writer, you’ll want to have posts that cover topics relevant to personal injury law. The key is to write about content that people will organically search for online. For example, you could write a blog post called, “5 Things to Do After You’re in a Car Accident.” If someone who’s just been injured in a crash comes across that post, then they may contact you to be their lawyer. Focus on Local SEO On your website, make sure to also incorporate keywords in the text that potential clients will search for. This should include terms about the area in which you serve. So, for example, if you’re in Houston, you might include keywords on your site like “Houston personal injury attorney” and “Houston personal injury lawyer.” This helps to ensure that you only get local clients and cases, instead of getting contacted by those in other states. Don’t Forget About Social Media Social media is one of the most important tools in your digital marketing tool belt. Create professional profiles for the major accounts like Facebook, Twitter, and Instagram at a minimum. Then, post regularly, and occasionally use the platforms to go live, which helps to drive engagement. Posting regularly is important, but 72% of people prefer videos, so put an emphasis on video content. You might post facts about personal injury cases or do quick videos with tips about the different types of personal injury settlements. Market this as content that’s exclusive to your followers to drive interaction. Encourage Your Clients to Leave Reviews One of the most important things you can do to stand out from the competition is to build credibility. Choosing a personal injury lawyer is a big decision, and potential clients want to know they can trust you. Encourage your past clients to leave reviews on your social media pages so you can feature those testimonials on your website. When people feel like they know what to expect when working with you, they’ll be more likely to choose you as their lawyer. Consider Paid Ads Almost everywhere you look online, you’ll notice paid ads. If you’re not using them, then you’re missing out on reaching potential customers in your area, plain and simple. One reason people love PPC ads is that you can target them to specific demographics, which means you’re paying to reach the people who are most likely to hire you. The most common pay-per-click ads are through Google, which you can set up on your own for free. However, keep in mind that managing paid ads takes time that you may not have. It could be worth working with an agency that specializes in PPC marketing to help you reach your maximum potential. You can also run paid ads on social media if you choose. Use High-Quality Photos People respond well to visuals, so keep this in mind when formulating a marketing plan. In all of your marketing materials, whether online or offline, it pays to use high-quality photos that will resonate with potential clients. For example, your website should have eye-catching, high-resolution photos throughout it. As a general rule, include real photos of you, your staff, and your offices. But, you can also purchase stock photos for the more general parts of your website. Some stock photo sites even offer free photos for your use. However, be sure to double-check the licensing requirements before using photos. You should also post high-quality photos on your social media pages, which will likely get more engagement from your followers. The better your engagement, the more brand awareness you’ll get. Incorporate Email Marketing Email marketing is a simple way to reach customers in new ways. Include an email newsletter sign-up box on your website to capture leads. Then, send out helpful, informative emails occasionally. Remember, you don’t want to spam anyone’s inbox. However, you can use email to let subscribers know about new blog posts, helpful information, etc. You never know when your email might hit an inbox at the exact right time. Hire an Agency That Specializes in Marketing for Personal Injury Lawyers Are you feeling overwhelmed after reading through our advice on marketing for personal injury lawyers? If you don’t have the time to do all of this yourself, that’s ok! The Digital Sale Marketing team is here to help

With about two million active real estate licenses in the United States, you need to stand out as a realtor. You’re up against millions of other individuals who are trying to bring in clients. This means you’ve got to master how to generate real estate leads. The more you can learn about strategies for generating real estate leads, the easier you can get ahead of all of the other real estate professionals out there. Even if you’ve never thought about your lead generation strategy before, you need to start building your own effective strategy. The top real estate agents in the county use a multi-channel approach to increase the efficiency of their experience. They can maximize their closing and minimize their efforts using this approach, all while they continue to receive multi-million dollar checks every year. To learn more about real estate lead generation and how you can improve your lead generation strategy, keep reading. Repair Your Lead Flow If you’re going to build a successful lead generation tactic for your real estate company, you need to start from the beginning. This means that you need to fix your lead flow. It’s likely that you aren’t getting as many leads as you’d like to or you aren’t converting as many leads as you’d like to be. In both scenarios, it’s important to increase your lead pool. In other words, you need to tell more people about yourself and what you can do for them. Use social media marketing to bring in more leads. Run advertisements on various social media platforms that will bring people to your social pages and your website. Small changes like increasing your direct message response rates can go a long way in bringing in more leads. You should also be keeping up with changes in the SEO algorithm. All in all, you should be working on telling more people about your business every day. Follow Up One of the biggest missteps in the real estate industry is that realtors tend to forget to follow up with their leads. They tell people about their business and then never convert the lead into a client. Arguably, this is the most important step in the lead generation process. You can tell everyone in the world about your business, but you won’t see results if you aren’t actively turning all of these people into clients. We recommend following up quickly. Whether the lead has provided their email, their number, or another form of communication, you want to take the time to reach out to them. Perhaps, you could give them more information about your experience as a realtor or discuss what they’re looking for in a realtor. We also suggest that you conduct a live transfer of your leads. Typically, a live transfer involves a sales representative calling the lead and connecting them directly to you (the realtor). Having a live conversation is the best way of bringing in clients. It’s important to add the human element into this kind of work because of how personal real estate buying is. Use a Multi-Channel Approach Don’t be afraid to use multiple channels to reach the lead that you’re trying to get into contact with. Most other realtors are using the multi-channel approach to convert leads into clients. Why aren’t you? You can contact leads through text, email, or phone. Just make sure that you’re reaching out to them in a helpful way. Don’t spam all of their lines with unhelpful information and pressuring remarks. Think about how you can make their experience with your real estate business a pleasant one. Offer knowledge and expertise. Get to know them and what they’re looking for from you as their realtor. Overall, using the multi-channel approach can help you close on more homes because you’re pulling in more potential clients. You just need to make sure that you’re approaching the potential client with professionalism and wisdom. They’ll be more likely to listen if you show that you’re here to help them. Close and Impress Lastly, after house hunting and showing the client a property that they love, you should close on the house. This officially marks that you’ve helped them find a home that they love. You’ve been successful as a realtor for this individual or family. However, the relationship with this client shouldn’t stop there. In fact, real estate professionals depend on referrals and word-of-mouth to keep bringing in clients. If you want to have a steady flow of clients, you need to make sure that you’re getting a 100% satisfaction rating from the clients you’ve had in the past or currently have. The better of an interaction that you have with these clients, the more likely it is that those clients will bring in more clients for you. Encourage clients to tell their friends and family about you. Remind clients to post reviews about you. The more that they speak to how amazing you are as a realtor, the easier it will be for you to bring in more leads and more clients. In turn, you can also tell client stories (with their permission). Think about posting about the houses you’re selling and how you went about finding the perfect place for a client. Share these heartfelt stories through social media and blog posts. Putting a more sensitive spin on things will show future clients that you truly care for the clients that you work with. Therefore, they’ll be more likely to want to work with you. Top Real Estate Lead Generation Companies When it comes to lead generation for real estate agents, it takes a lot of time and effort. Real estate agents typically don’t have the resources that it takes to commit to real estate lead generation on their own. That’s where we come in. Here at Digital Sale Marketing, we know how to help you grow your business through a plethora of lead generation tactics. We know what the real estate industry is asking of you and want to help you reach

Over 227 million American consumers shop online. With a strong Shopify marketing strategy, you can attract these buyers to your store! Otherwise, you might struggle in such a competitive market. Not sure how to build a Shopify marketing strategy? Here are the eight Shopify marketing strategy tips you need for success. With these tips, you can boost brand awareness and online traffic to your Shopify store. As your web traffic increases, you can show customers the distinct value you have to offer. In time, you can boost sales and improve your ROI! Don’t let your competitors get the advantage online. Set yourself up for long-term success with these eight easy marketing tips today! 1. Understand Your Target Audience Before you start using these Shopify marketing strategy tips, take a second to learn more about your customers. Otherwise, you’ll fail to learn how to build a Shopify marketing strategy with them in mind. What customers are you trying to target? Use demographic and psychographic data to learn more about the people already visiting your store. Then, segment your target audience into buyer personas based on: Gender Location Age Career/Industry Household income Marital status Interests/hobbies/passions Buying behaviors Favorite sites Motivation to buy Buying concerns You can use these demographics to create a distinct marketing strategy for Shopify with each customer in mind. For example, a female college student likely has different needs than a 40-year-old father of three kids. Take the time to learn about how your customers behave online, too. What influencers are they following on social media? What other online stores do they buy from? Understanding their behaviors will help you develop a marketing strategy that suits their current habits. 2. Establish Your Goals In order to plan a successful Shopify marketing strategy, it helps to establish your goals. You can assign key performance indicators (KPIs) to each goal you create. Setting your goals will help you determine which marketing strategies will achieve those goals. Consider goals like: Building brand awareness Increasing the demand for your products Gaining more social media followers Gaining more email subscribers Acquiring leads Boosting online sales Driving more website traffic Networking and forming partnerships with influencers Building brand trust and loyalty Gathering social proof (ratings and reviews) Improving your customer service Becoming a thought leader in the industry Once you pick your goals, match each goal with a KPI. For example, if you want to increase leads, track your form submissions. Once you establish your goals, you can choose marketing strategies for each one. To increase traffic to your store, you can create content or use pay-per-click (PPC) advertising. If you want to become a thought leader, create informative eBooks and articles. To boost sales, create product teasers and how-to videos. The rest of these Shopify marketing strategy tips can help you accomplish your goals. 3. Develop Content Content marketing can help consumers learn more about your products. You can use content marketing to support other components of your marketing strategy for Shopify. For example, you can share your content on social media or through emails. Consider different forms of content, including: Polls Quizzes Blogs/articles How-to guides Checklists Podcasts Videos Videos will account for over 80% of all website content by 2022. Use videos to show off the products in your store. For example, you can post video tutorials that demonstrate the benefits of choosing your products. If you create blog posts and articles, focus on long-form content and guides. Long-form content can keep people on your pages longer. Make sure to add internal links to your products throughout your content. That way, readers have easy access to your store. As you start creating content, make sure to optimize it for search engines. Search engine optimization (SEO) can help you rank higher on Google. The higher you rank, the more often people will see your store! You can optimize for product pages for specific keywords. Use Google Keyword Planner or Ahrefs to determine what keywords consumers use for your products. 4. Capture Email Subscribers Add a newsletter subscription form to your store and encourage people on social media to sign up. Promise subscribers exclusive discounts and coupons or first-access looks into your products. Then, use email marketing to keep readers engaged. You can: Send a welcome email to first-time buyers Offer exclusive promo codes Send regular newsletters featuring your content Announce new products Run BOGO campaigns over the holidays Make sure to thank your high-value customers. Ask them to send their feedback, too. 5. Engage With Live Chat Add a live chat function to your store to make it easier for shoppers to ask questions. Live chat makes it easier to engage your customers before you leave. You can address their concerns and decrease how often people abandon their carts. Consider using a chatbot to answer frequently asked questions, too. 6. Embrace Personalization About 63% of consumers expect personalization as a standard of service. In fact, over 50% of customers will switch brands if a company doesn’t personalize. Over 70% of customers get annoyed when websites share content (promotions, ads, etc.) that doesn’t appeal to their interests. Use personalization in your emails and pay-per-click ads. You can add a carousel to the bottom of your website that shows buyers products they might like, too. 7. Share User-Generated Content Do you already have buyers who love your products? Have them help! Share user-generated content on social media or your website. User-generated content can help you build brand trust by showing consumers your customers love your brand. Don’t forget to reward your loyal customers! Create a loyalty program and incentivize them to spread the news about your business. You can give your loyal customers discounts for each referral. 8. Integrate Social Media Don’t neglect sharing your content on social media, too. Consider adding an Instagram feed to your website. Then, show off photos of customers using your brand. As people comment on your posts, don’t forget to comment back. Try boosting engagement with Facebook and Instagram stories. You can create