Timeline : Monthly
Date Started : November 2019
They provide their customers with high quality OTF knives which could be proudly used by adventure enthusiasts, recreational, hobby and premium collectors. They make their OTF knives by their own OTF design experts to the design them in-house and then each series is produced in a small batches and tested rigorously. They produce the best quality and finish, delivered to their customers with the prime shine and raggedness their customers expect from a Tacknives Product. They test their OTF knives by keeping them outside for a week with 90% humidity and then tested for degradation. They also test it by Knife striked on granite 1000 times in 24 Hrs and tested for sharpness erosion. Finally their Knife goes through heat/cool cycle 100° F- 32° F with 3 -10LB strikes and tested for degradation.
When they started with us in November of 2019. They had an older, less appealing website. They wanted to refresh their brand and start driving more traffic to increase sales and revenue. Since they sell knives google and amazon have been putting a drastic downward on lower visibility and compliance outages. This let to a drastic reduction in consistency and monthly sales (Lost Sales reduced by 800%).
We redid their logo, branding and website completely. Next, we started SEO optimizing for them.
Sales gradually grew by 3317% over the period of 12 months and currently SEO is their biggest ROI channel, delivering consistent growth and consistent sales.
The team is very happy and wants to double their SEO budget because they are seeing results. Any marketing without sales increase should not be done.